Owned by:
IPC Media
Editor:
Krissi Murison
Readership Profile:
Male: 74%
Female: 26%
Reader research has demonstrated that they rely on the editorials and the ads to keep them up to date with new music. The average age of the reader is 23, and would be a fan of contemporary and popular music ranging from a number of genres: indie, rock, hip hop, pop and electro.
Magazine’s Mission:
The magazine’s website states : “We're a weekly magazine that's a must for right–thinking music fans. And very wrong–thinking music fans. We have the best access to your favourite bands. We have the greatest music writing and photography. We're the ultimate source for discovering the best new music first. We also give to charity.”
Readership: 325,000
Circulation: 33,000+
Target Audience:
Teens and young adults who are interested in keeping up to date with new music.
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