Audience Survey

 

Results from the survey:

80% of those surveyed preferred the name "Bass" to the others listed

           45% were boys

           35% were girls

60% of people read NME magazine

85% of guys listen to rock and indie - the same applies to only 20% of girls

The most listed genre that people listen to is Hip Hop/RnB - 97% of people chose this as one of the genres they listen to.

30% of people buy a music magazine once a week. The rest don't buy a music magazine ever.

Festivals/Outdoor Venues were chosen the most; 60% of boys and 55% of girls prefer it to other venues. 

Small clubs/ Venues were also quite popular, as 80% of people chose it. 

100% of people surveyed download their music, while 40% buy CDs and only 10% own vinyls. 

All that were surveyed would buy a music magazine for £1-2.

Concert tickets and posters were the most popular items listed under preffered puffs.

Institutional Information

Owned by:

IPC Media

Editor:

Krissi Murison

Readership Profile:

Male: 74%

Female: 26%

Reader research has demonstrated that they rely on the editorials and the ads to keep them up to date with new music. The average age of the reader is 23, and would be a fan of contemporary and popular music ranging from a number of genres: indie, rock, hip hop, pop and electro.

Magazine’s Mission:

The magazine’s website states : “We're a weekly magazine that's a must for right–thinking music fans. And very wrong–thinking music fans. We have the best access to your favourite bands. We have the greatest music writing and photography. We're the ultimate source for discovering the best new music first. We also give to charity.”

Readership: 325,000

Circulation: 33,000+

Target Audience: 

Teens and young adults who are interested in keeping up to date with new music.

Feature Inspiration and Draft Sketch

 

These are all examples of features from which I have taken inspiration in one way or another. My feature draft is inspired mainly by the bottom two features; they both have a simple layout, with the main image and text on separate pages, inlcuding one drop cap and pull quotes made to stand out from the rest of the text.

Main Feature Deconstruction

Contents Page Inspiration and Draft Sketch

These contents pages are ones which I have looked at in detail and taken certain elements from for my own contents page; for example, the structured layout of both NME and Q's contents pages have has inspired the layout of my contents page drafts. From looking at different contents pages, I made a draft sketch of what my contents page should look like:

Contents Page Deconstruction

Front Cover Inspiration and Draft Sketch

These pictures are examples of front covers which I like. They are generally simple and structured, with clean lines and font used. A minimal amount of colours are used, which is the style I am going for in my magazine. The main images are also quite simple, with the exception of the mise en scene in MIA's NME cover; the people featured are usually staring straight ahead at the camera, and their faces are expressive without being dramatic. Here is a draft sketch of what I hope my front cover will look like. As you can see, I have taken a lot of inspiration from NME, and the cover with Florence Welch on it (which I have also deconstructed) is the one I am modelling my cover on.

 

Front Cover Deconstruction